Pohjola route

Pohjola Route Will Wow Your Holiday

Pohjola Route runs in the Oulu region. It offers experiences and adventures to families and nature enthusiasts, and to drivers as well as those using public transport. Along the Route, everyone can freely choose a path to their own liking based on their nature preferences – the Route can be travelled in parts or as a whole.

open sea •  river basin district •  wealth of forests •  fells

Legs on Pohjola Route

The Pohjola Route is divided into nine legs. It runs on main roads that are well maintained round the year.

The suggested route departs from Oulu and proceeds clockwise, but you can choose to go counter-clockwise just as well.

Learn more about each leg and start planning your personal Pohjola Route experience.

9 travel areas

approx. 900 kilometers

16 big rivers

Gulf of Bothnia

Center of Finland

Southernmost fell area

Open sea

Pohjola Route runs along the coast of Gulf of Bothnia from Oulu via Raahe all the way to Kalajoki. Make a little detour along the way to Hailuoto, a unique island where the long, sandy beaches, the glimmering blue sea, and the quaint, traditional villages add an injection of bliss to your holiday.

River basin district

The rivers flowing to the Gulf of Bothnia are important landmarks in Finland’s history. Pohjola Route travels via 15 rivers, taking its traveller to the origins of many of the waterways. The rivers are lined by farmland and green fields swaying in the wind.

Wealth of forests

Pohjola – the North – is where Finland was born. It’s where lush forests grow, undulating with ridges and dunes. The clean lakes and swamps sprinkled with marsh tea have visitors fall silent. Rokua Geopark is one of the most spectacular destinations for exploring forests.


The trails and routes running along the southernmost fell area in Finland represent the freedom of the north at its most beautiful. At the heart of the fell area is Syöte National Park, adding versatility and variance to the Pohjola Route.

Make Your Dreams Come True on Pohjola Route

Pohjola Route takes vacationing one step further and enriches your travels with experiences you can build your vacation around. Route is full of experiences.

You can find a great many options online in the videos below you will find some inspiration for summer & winter holiday.


Q & A

Below we have listed some of the most commonly asked questions, along with responses. In case you have additional questions regarding the Pohjola Route, feel free to contact VisitOulu.

The route was officially opened on June 9th, 2021. The Pohjola Route development continues and we will keep updating Pohjola Route with new products and signposts.

Pohjola Route is, in its entirety, almost 900 kilometers long. It can be explored by car, caravan, motorcycle – or even by bicycle! Mountain bikers especially will find plenty of destinations offering an option to combine travel by car and on a bicycle. Cyclists have been given special consideration when planning the Route and as a part of the mapping network, we have chosen thematic routes with cyclists in mind. 

The word “Pohjola” means “the North”. Its roots lie deep in the northern state of mind and in the origins of Finnish mythology. A classical view of Pohjola is of an area known as the birthplace of Finland. It originated from the ancient battles of the mythical Kalevala, lent its shine from the Pole Star, and made its way to modern days on a long, meandering road through Finnish history. A modern Pohjola is all the peace and quiet that comes with the North: the ascetic, rough nature, and the freedom to make choices and choose one’s path under the Northern skies.  

Pohjola is beautiful. It is the heart of Finland, and the country’s spirit at its most authentic. 

Pohjola is a journey that goes from cities to fells, from forests to the sea. It’s the journey that Pohjola Route offers for you to experience. On its route, everyone can freely pick and choose which part of it they want to encounter – you can journey through it all or travel it in parts.

Making Pohjola route possible:

Oulun seudun matkailun digitaalinen ekosysteemi 1.0

Funding for the development of tourism in the regions

Attractive Oulu Region 2020


Elevating sustainability for tourism companies in the Oulu region – A responsive travel destination in the new market situation