Pohjola Route runs in the Oulu region in Northern Finland. Travel in parts or as a whole and choose your destinations, experiences and adventures from the route however you like. The best parts of Northern Finland can be found along the route, whatever the season. Welcome!
Pohjola route – A new way to discover Finland
This is Pohjola route
Pohjola route takes place in the northern part of Finland, next to the arctic archipelago of Bothnian Bay. You can travel the Pohjola Route by car, caravan, bicycle, or by utilizing public transportation.
You can also do day trips by bus from Oulu to different locations along the Route. The Route can be travelled both clockwise and counterclockwise. The suggested route departs from Oulu and proceeds clockwise. From Oulu, the route also takes you to Kempele, Hailuoto, or Ii.
Pohjola Route runs along the main roads, but you can use the map and your imagination and plan alternative routes. The Route and the experiences it offers are open year-round.
Arrival and transportOulu is the European Capital of Culture 2026, together with 39 municipalities across Northern Finland
Join the adventure as culture, art and diverse events take over the northern region throughout the year!
Explore the Oulu2026 event calendarThe Best Summer Camping Road Trip
Hit the road this summer along the Pohjola Route and discover three unique camping destinations on one ready-made route! The Three Experiences Camping Tour takes you from seaside Kemi to sunny Oulu and the peaceful nature of Ranua — each stop offering its own atmosphere, experiences and accommodation perks.
Stay at the participating camping destinations, collect stamps in your camping passport, and once you’ve visited all three locations, you can redeem a special reward at your chosen destination.
One route, three stops and a summer full of memories.
Read morePack your swimsuit and head to the beach!
We’ve listed the best beaches near Oulu – sandy shores, diving cliffs, islands, saunas, and peaceful swimming spots in nature.
Read more
Sauna
Sauna the Finnish way: The most unforgettable sauna experiences along the Pohjola route
Along the Pohjola route, sauna experiences adapt to your rhythm. Enjoy self-service saunas that invite you to slow down on your own terms, step into the warmth whenever it suits your schedule, and pair the heat with invigorating ice swimming for a true Nordic contrast. From floating sauna rafts gently drifting on lakes and rivers to traditional smoke saunas filled with soft, lingering heat and the scent of wood, each stop offers a different way to experience sauna the Finnish way.
Accommodation
Experience the most unforgettable accommodation on the Pohjola Route
The Pohjola route takes you through northern nature, the sea and the fells - and each night's journey is an experience in itself. Along the route you will find a diverse range of accommodation that combines localism, nature and comfort in a unique way.
