A cookie is a small file that a website stores on a visitor’s computer and that the visitor’s browser provides to the website each time the visitor visits the site. We use cookies on our website that do what they are intended to do – namely, improve the user experience, target advertising and track traffic on VisitOulu’s website. You can disable cookies or set a cookie alert in your browser settings.

Website analysis and advertising cookies
To obtain additional information about traffic on our website, we use an analytics and advertising tool provided by a third party.

The VisitOulu website uses Google Analytics, a web analytics service provided by Google Inc (“Google”). Google Analytics uses cookies to analyse how users use the website. The information generated by the cookie about how you use the website (including your IP address) will be sent to and stored by Google on servers in the United States. Our website uses IP anonymisation. Accordingly, Google will shorten/anonymise the last octet of the IP address of citizens of the Member States of the European Union and members of the European Economic Area. Only in exceptional cases will the full IP address be sent and shortened in the US by Google servers. Google will use this information on behalf of the website provider to evaluate your use of the website, to compile reports on website traffic for website providers and to provide other services relating to website traffic and website use for the website provider.

You can prevent Google from collecting and using your data (cookies and IP addresses) by downloading and installing the browser plug-in available here or by using other ad and tracking blocking tools

We also use Google Analytics to analyse data from AdWords and DoubleClick Cookies. You can prevent the processing of this data through Google’s privacy settings here