Pohjola route – A new way to discover Finland

Pohjola Route runs in the Oulu region in Northern Finland. Travel in parts or as a whole and choose your destinations, experiences and adventures from the route however you like. The best parts of Northern Finland can be found along the route, whatever the season. Welcome!

This is Pohjola route

Pohjola route takes place in the northern part of Finland, next to the arctic archipelago of Bothnian Bay. You can travel the Pohjola Route by car, caravan, bicycle, or by utilizing public transportation.

You can also do day trips by bus from Oulu to different locations along the Route. The Route can be travelled both clockwise and counterclockwise. The suggested route departs from Oulu and proceeds clockwise. From Oulu, the route also takes you to Kempele, Hailuoto, or Ii.

Pohjola Route runs along the main roads, but you can use the map and your imagination and plan alternative routes. The Route and the experiences it offers are open year-round.

From Melting Ice to Blooming Heights: A Spring Journey

There’s no missing the arrival of spring in these latitudes—and nor would the locals want to. The season breathes fresh life into the familiar, casting everything in a softer light. Streets, parks, and forests awaken with color, scents shift from frost to blossom, and the air carries a new kind of promise. Spring doesn’t slow things down—it opens up experiences that only come with longer days, budding nature, and the joy of renewal.

Summer road trip to the Arctic Seaside

Life’s short, summers are even shorter, so we’ve used to finding our quirky little ways to make our days memorable, be it events so small they’re hard to get into or sudden festivals that turn laid back maritime towns into something you’d expect to find in Southern Europe.

Memorable road trip in every season

Take a road trip on the Pohjola route. Get to know the shores and the fells, world renowned heathlands, wetlands and national parks. Experience the authentic culture sculpted by local nature, history and people.

The best kept secret of the North

Pohjola route takes vacationing one step further and enriches your travels. Build your perfect vacation with Pohjola route’s many experiences. You can find a great many options online – in the videos below you will find some inspiration for summer & winter holiday.