Discover the Pohjola Route – From Arctic Winter to Midnight Sun

Starry skies in the city – this is Oulu

Welcome to Oulu – a lively northern seaside city where urban life and pure Arctic nature meet. Forests, the sea and wide open landscapes are never far away, yet the city offers vibrant culture, modern services and a relaxed atmosphere.

Oulu is where modern mobile technology was developed and where 6G innovation continues to shape the future. It is also the birthplace of the quirky Air Guitar World Championships, created to promote world peace. In 2026, Oulu will proudly serve as the European Capital of Culture.
Despite its high-tech edge, Oulu remains deeply connected to nature. In winter, the frozen sea becomes an open playground for walking, skiing and even cycling – the city is known as the world capital of winter cycling. After a day outdoors, authentic Finnish sauna culture offers the perfect way to unwind. Floating sauna rafts on the Oulujoki River provide a unique experience, with the opportunity in winter to step straight from the sauna into an icy dip.

Just minutes from the city centre lies Nallikari, a beautiful seaside resort often called the “Riviera of the North.” Its long sandy beach and sea views make it a favourite destination in every season.
In the heart of the city stands Toripolliisi, the friendly Market Square Policeman statue and a beloved local landmark. It serves as a popular meeting point and symbol of Oulu’s welcoming spirit.

Oulu is also known for its relaxed and high-quality food culture. Northern flavours, international influences and a great atmosphere meet in the city’s restaurants. Curious about how the north tastes? Arctic Food Lab, the official food brand of the Oulu2026 region, puts Arctic flavours in the spotlight – pure northern ingredients grown under endless skies, turned by local food wizards into delicious products and unforgettable bites.

Arctic miracles in Rokua Geopark, crafted by the Ice Age

Rokua Geopark is Finland’s first UNESCO Global Geopark and one of the northernmost in the world. Located in Northern Ostrobothnia between Muhos, Utajärvi and Vaala, the area stretches from just 20 km outside Oulu all the way to the shores of Lake Oulujärvi. Arriving is easy – whether by car, public transport, bike, on foot, or even by boat.

The landscape here was carved by the last Ice Age, creating a unique mix of rolling eskers, clear lakes, deep river valleys and peaceful pine forests.

Stay in comfort close to nature by booking a cosy cabin in the Geopark. For families, Nature Dream Days offers a riverside house with a sauna, hot tub and easy access to safe swimming spots and play areas. For a more exclusive escape, Luxury Hideouts provides high-end cabin stays by Lake Oulujärvi.

Rokua is a year-round destination. In summer, enjoy hiking through scenic ridge landscapes, kayaking, cycling and fishing. In winter, explore snowy trails on snowshoes, skis or fat bikes, and experience the magic of the Arctic night sky.

With its blend of geology, culture and pure Finnish nature, Rokua Geopark offers unforgettable experiences for outdoor lovers, families and anyone looking for a peaceful escape shaped by time itself.

Go downhill by skis or bike at the southernmost fell in Syöte

Syöte serves up breathtaking experiences in every season. In winter, Finland’s southernmost fell turns into a snowy wonderland of ski slopes, sparkling trails and crisp Arctic air. When the snow finally melts around May, those very same hills swap skis for wheels – becoming a playground for bikers chasing summer thrills.

At Ski Resort Iso-Syöte, gearing up is easy: rent everything from skis to fat bikes, full-suspension mountain bikes and e-bikes, plus all the protective extras for anyone planning to speed downhill with a grin. Hop on the ski lift, enjoy the views, then let the adventure roll.

Syöte also has a soft spot for animal lovers. At husky farm by Syötteen Eräpalvelut , visitors can cuddle the dogs before heading out on an unforgettable husky safari. The farm carries Visit Finland’s Sustainable Travel Finland (STF) label, meaning the huskies are not just fluffy – they’re very well cared for, too. Reindeer fans are in luck as well: meet and gently pet these Arctic icons at Pytky Ranch in Syöte, or stop by Poropanuma reindeer farm on the way back toward Oulu.

After a day of outdoor fun, cosy up at the newly renovated Hotel Pikku-Syöte, or treat yourself to a stay at Arctic Hilltop Boutique Hotel Iso-Syöte, perched right on top of the fell with views so good they almost steal the show.

Arctic bucket-list experiences in Sea Lapland, Kemi

Kemi’s unique location by both the sea and Finnish Lapland makes it a playground like no other. In winter, the “sweetest sea in the world” freezes into a dazzling white landscape where nature becomes the ultimate adventure partner.

Kemi is world-famous for the Icebreaker Sampo cruises — a legendary vessel in operation since 1960 that lets you board a real icebreaker, feel the power of the Arctic Sea, and even walk on the sea ice. For the bravest, there’s ice floating: drifting in the silky waters in a thermal survival suit, surrounded by glistening ice floes.

The SnowCastle of Kemi takes the magic further. What began as a winter snow castle has grown into a year-round resort of ice and snow experiences, with exhibitions, restaurants and sauna experiences that celebrate Arctic creativity.

Want an unforgettable night under the Arctic sky? Sleep in Seaside Glass Villas right by the sea — with roof and panoramic windows perfect for watching the aurora borealis dance above you from the comfort of your bed.

Have a beer in a small brewery and pub on the island of Hailuoto

Just off the coast of Oulu lies Hailuoto, the largest island in the Bay of Bothnia — a place where wide sandy dunes, charming fishing boats and peaceful village landscapes create a truly unique atmosphere.

Reaching Hailuoto is part of the adventure. In summer, a scenic ferry ride takes you across the sea, while in winter an ice road is built on the frozen sea, allowing access by car or even bike — a rare Arctic experience.

During summer, follow the delicious scent to Kujala’s Burger, the street food truck of the local Kujala Farm. Their artisan burgers are made from the farm’s own pasture-raised beef and served in Marjaniemi, as well as at local summer events. It’s island flavour at its best — simple, local and seriously tasty.

Beer lovers should stop by Hailuodon Panimo, Finland’s first organic brewery. Enjoy carefully crafted beverages in their cosy pub and pick up local brews to take home from the small shop.

Don’t miss the iconic Marjaniemi Lighthouse, standing proudly by the sea. Right next door, the charming Arctic Lighthouse Hotel, set in a former pilot station, offers a peaceful night’s stay with views over the fishing harbour and the open sea.

Hailuoto combines sea air, local flavours and laid-back island charm — a perfect escape just a short journey from the mainland.

Meet the past in beautiful, traditional maritime town of Raahe

Old Town Raahe is one of the best-preserved 19th-century wooden towns in Finland, worth to visit in the summer or winter alike. Travel through time and visit the Langin Kauppahuone café where the staff in their historical costumes serve you pastries.

Visit the Packhouse museum to say hello to Wanha Herra, ”Old Gentleman”, the oldest surviving diving suit in the world!

In the summer, be sure not to miss the Raahe archipelago, right in the lap of the city. Rent a kayak or hop on a boat!

Thousands of birds can’t be wrong – Finland’s finest wetland in Liminka is a must-see

In the winter months, Liminka next to the Bothnian Bay offers a lot to see and experience, especially for a nature-lover. Frozen sea, blue winter sky and fresh, clear air – a combo worth experiencing.

A day out in the clean air of Liminka is unforgettable, whether you spend it on snowshoes or skis in winter, or a mountain bike, disc golfing, or watching the migratory birds in the spring and summer. Check out Hotel-Restaurant Liminka Bay for details – and a good night’s sleep afterwards!

Kempele – a friendly town next to Oulu is a perfect day trip destination

Kempele is only a 15-minute car ride away from Oulu. This small town offers a friendly, rural atmosphere and memorable ways to spend a day.

If outdoors is your thing, head to Köykkyri, Finland’s smallest ski resort, with ski and snowboard slopes and first-class cross-country skiing tracks. In the summer, Köykkyri is a popular mountain biking and hiking area.

Shopping and entertainment for the whole family is available at the Zeppelin shopping centre and Zemppi area with bowling and swimming arenas and a playhouse for the kids.

Ii – a little big town with a short name and lots of culture

Ii is a municipality on the shores of the Bay of Bothnia, a half an hour by car from Oulu. One of Ii’s most popular destinations is Wanha Hamina, ”Old Port”, which used to be a busy port and trade destination of the Bay of Bothnia in the 14th century.

Have a refreshing cup of coffee in the charming old Kahvila Iin Wanha Hamina and check out the little museum upstairs!

To combine a nice walk and some culture, take a 2-kilometer-long walk along a path called Ruustinna, which runs via the Environmental Arts Park along the river.

Ii also offers wonderful places to stay. Iisland provides well-equipped cottages in various sizes, perfect for families, couples or anyone looking for a cosy nature getaway. For a more elegant experience, Villa Kauppila is a small manor-style boutique hotel set in an idyllic historic environment by the Iijoki River, just 30 minutes from Oulu.
Another great option is Iin Paviljonki, set on a stunning riverside plot, offering stylish spaces for celebrati

Enjoy the atmosphere of an idyllic country village in Tyrnävä

Tyrnävä offers authentic village experiences just a short drive from Oulu. Here, peaceful nature trails, rich cultural history, lively harvest season events and local delicacies come together in a charming rural setting.

Stroll along the beautifully restored Meijerikatu, where early 20th-century industrial architecture creates a unique atmosphere. For outdoor enthusiasts, the scenic Ängesleväjoki canyon can be explored along an easy 10-kilometre nature trail, perfect for mountain biking or hiking. Above all, Tyrnävä invites visitors to slow down and enjoy the ever-changing beauty of the surrounding landscape.

Food lovers should not miss Smokehouse 299, where authentic smoked BBQ is crafted with care. From house-smoked burgers and triple-cooked local potato fries to tender ribs, wings and salmon, every dish is slow-cooked to perfection. Enjoy the cosy indoor atmosphere or the sunny summer terrace.

Lumijoki - a charming little village by the sea

Lumijoki offers a charming mix of seaside atmosphere, nature, cultural history and peaceful rural landscapes.

Visit Varjakka harbour and enjoy a cup of coffee at the boat café Hailuotolaiva while taking in the sea views. Admire beautifully restored landmarks such as the striking Lakeuden Risti Church and the picturesque old windmill Kyrön mylly near the village centre.

In Lumijoen Ylipää, Lännentila brings countryside life to the forefront. As Northern Finland’s largest strawberry farm – and one of Finland’s most followed farms on sociall media– it attracts tens of thousands of visitors every summer. During the season, the farm offers plenty to see, taste and experience, making it a lively and delicious stop close to Oulu.

In Lumijoki, fresh sea air and open landscapes invite visitors to slow down and simply enjoy the peaceful rhythm of village life.

Lapland magic in Ranua

Ranua is an Arctic destination in Finnish Lapland, located between Oulu and Rovaniemi – and home to Finland’s only polar bears.

Ranua Wildlife Park, open year-round, you can meet around 50 Arctic species, including polar bears, lynx, Arctic foxes and musk oxen, all set in the peaceful northern pine forest.

Stay under the northern sky in stylish Arctic glass igloos by Lake Ranuanjärvi, each with panoramic views and a private sauna, or choose a well-equipped holiday villa opposite the wildlife park, complete with fireplace, sauna and terrace.

In winter, enjoy snowmobile, husky and reindeer safaris or chase the Northern Lights in a sled pulled by a Finnhorse. In summer, experience the midnight sun on a carriage ride, a guided canoe trip or a special nightless-night wildlife park tour.